There will be no more music in the Performance Center

I’m joking. Relax.

But it’s an interesting thought experiment.

I do my grocery shopping at the Dunkirk Aldi. I’ve noticed that, in contrast to almost every other grocer in America, Aldi has no background music playing. It turns out that Aldi doesn’t play music because if they did they would have to pay licensing fees for it. If they had to pay licensing fees they would have to increase their prices to compensate. Aldi’s end goal is to keep prices as low as possible.

It’s also why they don’t bag your groceries and why they make you return your own cart. If they had to pay people to do these things it would raise prices.

Steven Covey, in his book The 7 Habits of Highly Effective People, says to “Begin with the end in mind.” Aldi’s end goal is low prices.

It might be worth writing down what your end goal is, or perhaps more importantly, what your team’s end goal is.

Leave a Reply

Your email address will not be published. Required fields are marked *