The new rules of the Performance Center are unpopular to certain people.
Some people don’t like being unplugged from their phones for 60 minutes, away from their personalized news feeds and music streams.
Some people don’t like being told what to wear. They like tying their self-worth to how their bodies look in the mirror.
Planet Fitness is built to be popular, but the Performance Center is built for culture.
Popular get’s you The Kardashians. Culture gets you To Kill a Mockingbird, Bob Dylan, and The Godfather.
Shun popular, and find yourself a group of people seeking culture.