John Wooden never talked to his team about winning, even as he won ten NCAA national championships at UCLA.
Nick Saban, the man responsible for creating the Alabama football dynasty, doesn’t talk about winning either. Instead, Saban is constantly reminding his players about the small things they can do to improve, every day, every moment.
Jeff Bezos never set out to create the Amazon we know today. He just wanted to make an online bookstore.
There’s no harm in talking about a SUNYAC Championship–go for it if it gets you excited. It’s just that it doesn’t give you the direction you need to improve right now.