In signing up I’m making you a promise: Every Friday I will send you something useful, and in exchange you will give me permission to e-mail you. Over time, I hope you look forward to getting my e-mails. If you don’t, I’ll gladly remove you from the list.
This is in direct contrast to most companies that do e-mail marketing. Those companies spam, aiming to maximize profit through clicks. Those e-mails might only get opened at a 15% rate. My e-mails get opened at an 81% rate, because I kick people off who stop opening them, those who aren’t enrolled in the journey.
We are on a journey to live better. I hope you’ll join me.