Why your sport isn’t popular

There’s no good reason why football should be the most popular sport in the United States. There’s no reason why baseball should be second, and no reason basketball should be third. Due almost entirely to chance, those happen to be the most popular sports at this point in American history.

If a few things were different, maybe we’d have soccer as our national pastime. Or maybe we’d be really engrossed by the Badminton World Championships. Perhaps an alternate universe exists where Americans gather in bars to watch Tai Chi push hands.

There’s no good reason why your sport isn’t more popular. It just isn’t.

But the point isn’t to be popular. The point is to recognize that broad popularity is a silly metric to pay attention to.

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